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AI Policy

Last modified: April 14, 2026

Overview

This policy was created to outline how Mammoth Creative Group will use AI tools ethically, legally and effectively to protect our clients and demonstrate best practices at all times. AI is a rapidly advancing technology, so we will update this policy as the technology and our usage evolve.

At Mammoth Creative Group, we are committed to identifying and capturing opportunities arising from emerging technologies. While we are aware of the potential of AI tools, we also acknowledge their limitations and pitfalls, and we continually seek to uphold factual accuracy, observe ethical use, and refine our approach to their use.

Through careful experimentation, we use emerging technologies to expand our understanding of how they work, how they can benefit clients, and to apply them within the parameters set out in this policy.

For example, AI audio and video tools can help us save time on creative projects, just as image tools and text generators do. Through responsible implementation, our team can save hours of editing time by using audio clean-up tools to remove unwanted background noise.

Principles

  1. We believe in the responsible design, development, deployment and operation of AI technologies.
  2. We believe in a human-centered approach to AI that empowers and augments professionals. AI technologies should be assistive, not autonomous.
  3. We believe that humans remain accountable for all decisions and actions, even when assisted by AI. The human must remain in the loop in all AI applications.
  4. We believe in the critical role of human knowledge, experience, emotion, and imagination in creativity, and we seek to explore and promote emerging career paths and opportunities for creative professionals.
  5. We believe in the power of language, images and videos to educate, influence, and create change. We commit to never knowingly using generative AI technology to deceive or to spread falsehoods, misinformation, disinformation, or propaganda.
  6. We believe in understanding the limitations and dangers of AI and considering those factors in all our decisions and actions.
  7. We believe that transparency in data collection and AI use is essential to maintaining the trust of our audiences and stakeholders.
  8. We believe in personalization without invading privacy, including strict adherence to data privacy laws, mitigating privacy risks for consumers, and following our moral compass when legal precedent lags behind AI innovation.
  9. We believe in intelligent automation without dehumanization and in AI’s potential to deliver profound benefits to humanity and society.
  10. We believe in an open approach to sharing our AI research, knowledge, ideas, experiences, and processes in order to advance the industry and society.
  11. We believe in the importance of upskilling and reskilling professionals, and using AI to build more fulfilling careers and lives.
  12. We believe in partnering with organizations and people who share our principles.

Tool Transparency

While we are constantly experimenting with AI technologies to drive efficiency and performance for our clients, our primary use cases are in the generative AI space for marketing, specifically ideation, research and content creation to support clients with social media, website and digital marketing needs.

We use a collection of Software-as-a-Service (SaaS) products for:

  • Speech-to-Text Transcription
    • Use case examples: transcribe recorded meetings, caption videos and podcast episodes
    • Tools: Google Meet, Adobe Premiere
  • Content Summarization
    • Use case examples: taking our original work and producing derivative content for abstracts
    • Tools: Google Meet, Google Gemini
  • Outline Generation
    • Use case examples: outline ideation for website content
    • Tools: Google Gemini
  • Ideation
    • Use case examples: content topic brainstorms, related topics, headline ideas
    • Tools: Google Gemini
  • Research
    • Use case examples: SME interview session preparation, keyword research
    • Tools: Google Gemini
  • SEO
    • Use case examples: Keyword research
    • Tools: Moz, Rank Math
  • Image generation
    • Use case examples: photo editing and generative fill
    • Tools: Adobe Creative Cloud
  • Design Consistency
    • Use case example: adhering to visual style guides
    • Tools: Adobe Creative Cloud
  • Editing
    • Use case examples: voice and tone consistency, grammar corrections, spell check
    • Tools: Grammarly
  • Metrics
    • Use case examples: custom marketing ROI reports, lead tracking/scoring
    • Tools: Google Analytics

We do not use any image or video editing tools to change the essence of any original visual content on our website, social media or anywhere else. For example, we do not change the expressions, appearance, ethnicity, or any other core features of those captured in photographs, videos, or images.

About this policy

A version of this policy was originally published by the Marketing AI Institute. It serves as an open template for other organizations and leaders who want to pilot and scale AI ethically. We invite you to use these principles under a Creative Commons Attribution-ShareAlike license as a starting point for your own responsible AI policies and practices. This Creative Commons license lets others remix, adapt, and build upon the work, even for commercial purposes, as long as they credit the source and license their new creations under the identical terms.

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