Identity

In which we outline the building blocks of our brand, including who we are, what we do and what sets us apart.

Table of Contents

Who we are

Mammoth Creative Group is a creative services team based in Louisville, KY, specializing in website development, social media management, video production and photography. We creatively strategize, design and execute on creating content that connects.

Please use “Mammoth” only as a noun when used as “Mammoth Creative” or “Mammoth Creative Group.” Sparingly use “Mammoth” as an adjective when followed by a description of our services. “Mammoth” should not be used as a verb, plural, or possessive.

Our values

We show up to work each day excited to get to work for our clients. For us, the work isn’t just about getting paid. It’s about sharing stories that need to be heard, pushing ourselves to be better creatives than we were yesterday and playing a small role in creating a better Kentucky.

Take pride in your work.

Pursue excellence.

Keep learning.

Be bold.

Give generously.

Persona

We are passionate, creative, purposeful, respectful, and helpful. We are intuitive, hard-working, detail-oriented, and collaborative.

Our culture turned inward creates our work; our culture turned outward creates our brand.

Our brand is an extension of our character, a statement of what kind of people we are. Above all else, our outward-facing brand should represent the best of what we bring to work as colleagues at this company: intuition, humility, hard work, and collaboration.

Personality

We are deliberately human. We aim to be ideal colleagues, working based on respect and admiration for working people.

We tend to all matters—no matter how small—out of devotion to our clients and our trusted place in the world.

We communicate in a thoughtful, unpretentious, honest, hard-working, and collaborative way. We don’t dominate the conversation and never waste the client’s time; we aim to know the answer to clients’ questions, and if we don’t, we’re honest but offer to figure it out for them.

We illustrate our commitment to being customer-focused by placing our clients at the center of every communication instead of ourselves.

Need help updating your brand style guide?

Are you looking to update your brand or brand style guide? Reach out to us today. We love helping brands create distinct identities that set them apart from their competitors.

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