About Essa Financial
Launching a new firm
Essa Financial, a newly established fee-only financial planning firm in Louisville, KY, aimed to build a strong foundation for client acquisition from the outset.
As a new entity, they needed a professional, polished online presence to introduce their services and attract potential clients in a competitive marketplace.
The challenge
Establishing a digital presence
As a newly launched firm, Essa Financial faced the hurdle of having no existing website or content.
Without any content to pull from and very few clients to interview and ask for testimonials, we had to do in-depth discovery to understand what they were building.
Essa Financial also needed fresh, high-quality imagery to visually represent its brand and professional approach.
The solution
Building trust from the ground up
Mammoth Creative Group provided Essa Financial with a complete digital launch package, including a modern, easy-to-navigate website to attract its target audiences.
We focused on clear user journeys for potential clients to explore services, understand Essa’s unique offerings, and take clear actions.
Lastly, we captured a library of fresh, professional imagery to enhance the firm’s visual appeal and build immediate credibility.
