About LensFactory
Investing in communities. Informing health policy.
Foundation for a Healthy Kentucky is a nonpartisan organization dedicated to addressing the unmet health needs of Kentuckians.
By influencing policy, supporting community-wide health initiatives, and fostering public-private partnerships, the Foundation works to ensure that every resident has a fair and just opportunity to be as healthy as possible.
The challenge
Demystifying healthy living decisions
Foundation for a Healthy Kentucky sought to address common myths about health equity. The primary one being that living a healthy life isn’t purely a matter of simple, individual choices.
This myth ignores the systemic barriers—such as food deserts, lack of safe green spaces, and limited transit—that make “choosing to be healthy” nearly impossible for many.
The solution
Storytelling that builds credibility and community
Mammoth Creative produced a series of high-impact videos designed to dismantle misconceptions through authentic storytelling.
In collaboration with Foundation for a Healthy Kentucky, we identified individuals across the commonwealth with powerful stories about the barriers that keep them from living healthier lives.
By tying real-world scenarios with impactful mythbusting videos, we transformed abstract concepts of health equity into digestible, visual narratives.
