Imagination Library of Louisville

Services: Website Development

Imagination Library of Louisville provides a free book each month to children from birth to age five to foster a lifelong love of reading.

About Imagination Library of Louisville

Inspiring a love of reading in every child

Dolly Parton’s Imagination Library of Louisville was founded in 2016 through a partnership between the Junior League of Louisville, WAVE 3 News and the Jefferson County Public Education Foundation.

The mission of Imagination Library of Louisville is to provide a free book each month to Louisville children from birth to age five to foster a love of reading and prepare children for kindergarten.

The challenge

An unintuitive user experience

When Imagination Library of Louisville first launched, its website was built by a PR firm without deep experience in website design, accessibility and how users navigate websites.

This resulted in a site with unintuitive navigation, overwhelming walls of text, and a lack of responsiveness across device types.

The solution

Building a foundation for literacy

Mammoth Creative Group addressed all the issues with the Imagination Library of Louisville’s website through a complete rebuild.

We thoughtfully balanced text with imagery to keep people engaged while reading informative copy. This led to higher engagement rates per page.

We also aligned their new website’s color palette and typography with the national organization, helping share the national organization’s story with the local organization’s impact.

Services completed

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