About Jackson Purchase Distillery
Contract distilling startup in Western Kentucky
Jackson Purchase Distillery is a significant addition to the Kentucky bourbon landscape, established as a state-of-the-art facility focused on contract distilling.
While a new name in the industry, the distillery launched with the backing of some of the most respected names in bourbon.
Jackson Purchase blends over seven generations of knowledge and heritage with a massive production capacity to serve investors across the globe.
The challenge
Starting from scratch
As a new player in a crowded market, Jackson Purchase Distillery faced a massive awareness gap.
Most people did not know the facility existed, what contract distilling was or the scale of Jackson Purchase’s facility.
The challenge was to introduce a new distillery while immediately establishing the credibility that comes with their veteran leadership and significant investment.
The solution
Building credibility through video
Mammoth Creative Group built the foundation of its media library with high-quality assets that showcase the personalities behind the brand.
We then produced three brand videos for video marketing and a series of press releases. On top of that, we produced a series of short-form reels optimized for organic social media marketing.
By using professional 4K cinematography, aerial video and strategic storytelling, we helped Jackson Purchase Distillery feel like an established brand from day one.
