Mothers of Murdered Sons and Daughters of Kentucky

Mothers of Murdered Sons and Daughters of Kentucky (M.O.M.S.) is an anti-gun violence support and advocacy group helping individuals walk through the grieving process together.
MOMS Group KY Website Showcase 2

About M.O.M.S.

Supporting loved ones affected by gun violence

Kids Center is a multidisciplinary, nonprofit outpatient therapy center for children up to 21 years of age who experience developmental disabilities or delays.

Since 1958, they’ve aimed to be the leader in innovative pediatric therapies and enhance the quality of life for our children and their families.

The challenge

Communicating urgency and inspiring action

M.O.M.S. faced the challenge of effectively communicating its mission clearly and concisely to two of its distinct audiences: individuals who had lost loved ones to gun violence and city and state leaders capable of enacting change.

Without strategic messaging and clear calls to action, their message was not getting through to their audiences.

This limited their ability to empower grassroots efforts and clearly articulate how to address gun violence.

Panel Discussion MOMS
Photo credit: TNG Multimedia
MOMS Group Showcase 3

The solution

Creating clear calls for change

Mammoth Creative Group met extensively with M.O.M.S. leadership to understand their needs and goals. We then provided our expertise for effective communication in a digital-first world.

We designed and implemented an effective and engaging website that resonates with bereaved individuals seeking solidarity and with policy-makers urged to take action.

The site meticulously balances heartfelt messaging with clear, actionable pathways for engagement, empowering M.O.M.S. to communicate its mission better and galvanize community and legislative support against gun violence.

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Looking for similar results?

Have a project in mind or just looking? We’re here to help. At the end of the day, we specialize in executing digital marketing strategies that drive engagement and business growth.

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