About Voces Novae
A choral renaissance
Voces Novae is one of Louisville’s most treasured musical institutions — a semi-professional, selectively auditioned choir known for its artistry, innovation, and community spirit.
Under the direction of Artistic Director Angela Vaughn Hampton, the ensemble brings together singers from across Louisville and Southern Indiana to perform an eclectic repertoire spanning early chant, European classics, and modern composers, with a special emphasis on a cappella works and contemporary American music.
The challenge
Poor functionality and UX
To continue their ambitious performances, Voces Novae relies heavily on ticket sales for concerts and on building a large email list. Their previous website was hard to update, lacked integration with their tools, and couldn’t scale with their growth. They came to Mammoth Creative to help them with these challenges:
- Building a system for selling tickets through the website
- Integration with an email marketing tool
- Using a CMS that could be easily-managed and updated
- Updating messaging and navigation
The solution
Streamlined navigation and clear CTAs
Mammoth Creative created a new WordPress website for Voces Novae that focused on clear messaging, increased functionality, and streamlined navigation with clear CTAs.
By tailoring messaging to donors and event attendees, Voces Novae’s updated website is easier for users to navigate, find information, and take action. Some wins include:
- Streamlined navigation
- Ticketing, e-commerce and email marketing integration
- Modern, responsive, UX-driven design
- Clear CTAs based on user journeys
- Updated messaging
