Everyone knows about the power of consistent habits. Small acts over time slowly start compounding, creating exponential results in the long run.
It’s no different with digital marketing.
We’ve been talking with a few nonprofits that we’ve done one-off projects with in the past. One of the organization’s leaders asked how we could help, since they already had a program director who could update their website and post for them on social media whenever they had a moment. They also hadn’t seen much return from digital marketing in reaching this ever-elusive younger audience that they’ve been trying to find.
Let’s forget that their website is an accessibility nightmare, has images that don’t load and doesn’t work seamlessly with their existing systems.
I pulled up their Facebook and Instagram feeds. They had posted 20 times in January, when things were slow; three times in February, when they were busy with programming; and hadn’t posted once in the past two weeks.
This cadence is normal with nonprofits and small B2B businesses. Most people look at the slow climb and early progress, then assume their efforts are useless right before the compounding effect truly takes hold.
The reality is that it takes time to start seeing small results; it takes a little more time to see big results, but when you look back, the path looks clear.
By letting us handle the strategy and execution of your marketing efforts, your team can reclaim its time to focus on what each person does best.
You’ll gain a dedicated partner who owns your commitment to consistency. We can also ensure that everything, from a simple social media post to the layout of your contact page, works together to build on one another.
A consistent message across every touchpoint doesn’t just fill a feed; it reinforces your story, builds deeper connections and creates compounding results.
